Collaborations with music legends are nothing new—we've all seen the ads, read the stories, bought the merch.

 

When Ballantine's approached us to create a digital experience that elevated the launch of limited-edition Elton John and John Lennon whisky bottles, we aimed higher.

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Eyes of an Icon welcomed fans into immersive 3D worlds inspired by the artists' lives — Elton’s early days in '70s pubs, and Lennon’s bedroom at Tittenhurst Park (even down to the radiators).

 

Both worlds were fully interactive - with a tap, objects scattered throughout would burst into life until the whole space reflected the worldview, character, and legacy of both icons.

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Each space was a tribute, reimagined and made interactive, for music lovers to feel closer to their heroes than ever before.

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Connected campaign / digital platform / digital experiences