Since its launch in 2022, Madrí has become one of the top ten lagers in the UK.

 

To build on the momentum, we created Conectada, a digital platform which turned every touchpoint into a localised experience. From learning Spanish to finding the best events happening in their towns, through Conectada users were able to easily find contextually relevant experiences, Madrí products, and offers.

 

In 2024 we expanded Conectada to showcase immersive digital experiences, including a spectacular Madrí mural, featuring the brand’s spiritual home Madrid, which users could scan to unlock a scavenger hunt leading to free beer. 

​

Connected campaign / digital platform / digital experiences