As part of a successful pitch process, we presented Roku with an immersive mobile experience that allowed people to walk through the Japanese countryside. 

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We were tasked with celebrating ‘shun’, which is the practice of harvesting ingredients when they are at their peak. To do this, we created four unique guided experiences that ran throughout the seasons of the year. 

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Each tour celebrated a seasonal ingredient of the gin, for example spring showcased a cherry blossom forest while the bitter winter months featured yuzu lemons, the peel of which helps give Roku its flavour.

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Alongside the mobile experience, we created social, OOH, pre-roll, and on-trade assets to promote both the experience and Roku as ‘Shun in a Bottle’.

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Connected campaign / digital platform / digital experiences